Whether an OG in the game or the hottest new talent, a hip-hop star has to keep immense faith in their respective fan bases in order to test their devotion by dropping a project with little and, in some cases, no promo at all. In the last five years, it was Jay Z who was one of the first rappers to set the precedent for albums with extremely brief rollouts thanks to his 12th studio LP, Magna Carta Holy Grail, in 2013.
Though there were whispers of a Jay album on the way throughout that year, the Brooklyn MC made the official announcement that the project was dropping on June 16, 2013, only 18 days before the release date of July 4. A true business man, HOV struck a deal with Samsung to exclusively premiere Magna Carta Holy Grail on the brand’s devices on his release day. With Samsung and the short notice creating excitement for the project, MCHG debuted at No. 1 on the Billboard 200, moving 528,000 copies in the first week.
Fast forward to 2017, when ATL sensation Future dropped two back-to-back albums, FUTURE and HNDRXX, a week apart from one another. The rapper announced each project with a simple tweet and cover art. Since Fewtch has a heavily vetted internet-era fan base and is known for creating melodic, radio-ready tracks, songs from both albums effortlessly climbed the Billboard charts, proving that he too was capable of releasing a project without extensive promo.
From Jay Z to Kendrick and more, check out which rap albums have had the shortest rollouts before being released over the past few years. Even with little notice, these projects have been great success stories nonetheless.